Product and service design

Business mission

For SMEs with low self-development capability, we provide open innovation that develops new products and services by practically applying the techniques and tools used by global leading companies. We also support project management and process development that support this.

Product and service development support field

EI (Early Investigation)
- Business Opportunity Development
(business model canvas hypothesis)
- Develop knowledge about customer interests
- Define product requirements

TD (Technology Development)
- Develop knowledge about product design
- Design testing to develop product design knowledge
- Defining Functional Requirements

CD (Concept Development)
- Develop the final concept for commercialization
- Method-based concept selection based on facts

PDV (PD and Verification/Validation)
- Detailed development and prototype verification
- Product validation through market testing

Tool Kits for New Product Development

P r o c e s s E I T D C D P D V r e m a r k s
Customer CUP (Customer Usage Profiling)
QFD (Quality Function Deployment)
CILL (Customer in the Loop Learning) /
LAMDA (Look, Ask, Model, Discus, Act)
Quality Model Based Systems Engineering
TRIZ/tear Down/BMT
Virtual test & Optimization
Reliability Growth MTBF
Durability Engineering
FMEA (Failure Mode and Effect Analysis) /
FTA (Fault Tree Analysis)
DMADV (Define, Measure, Analyze, Design, Verify)
Cost Target costing and allocation
VA/VE (Value Analysis/Value Engineering)
Support Project management/Process development


Representation : Jongmin Kang

Address : 8-108, 156 Gajeongbuk-ro, Yuseong-gu, Daejeon Metropolitan City, 34103

Company Registration Number : 527-86-01094

Main Phone : +82-42-863-7063

Phone : +82-10-8537-7063


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