Apple isn't being completely altruistic, as the move is part of a settlement with the Japan Fair Trade Commission (JFTP), applying to apps that 'do not offer in-app digital goods and services for purchase'.

In contrast, Heather007, a verified user, was one of few who gave the book a positive review, sharing: 'I didn't have high expectations for this book and simply purchased it to see what it was like. If you're not a prude, buy this Book Review. You're in for a ton of giggles coming from your loved ones if you do.  

The battery life is awesome, I don't feel like I have to recharge very often. Now, that I have this Kindle e-reader I can't believe how much I enjoy reading with it.  The back light works great for me, especially when I want to curl up in the evening with a good read. It's also sturdy and durable.'

Indeed, Classical Books a survey published this week finds that almost half of us have at some time or other tried to impress our friends — or at least avoid shaming ourselves in their presence — by pretending to have read a classic we've never so much as opened.

And Ebook you won't even need to buy any titles as it comes with a free three month trial of Kindle Unlimited giving you free access to millions of fiction and non-fiction titles as well as the latest celebrity autobiographies.

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Unlike the Apple solution, which is just a simple in-app link to the service providers website, cutting Apple out of the process, Google will still get a cut even if a customer opts to user an alternative billing system.



However, Apple will still take a cut of any money made from sales within the app - so if Netflix offers a way to subscribe in-app, they will pay Apple a cut, but this will offer an alternative, that includes access to existing payment details.